In games, people will say some great thing for the win. It was originally something you had to do to get over the top to win an epic battle. What do you think are some of the reasons for that? Dan Hunter: We assumed that the way to motivate people is through rewards or punishments.
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Dan Hunter is an expert in internet law, intellectual property, and the application of games to public policy arenas. He previously taught law at He says gamification done right is about meaningful competition. Direct and to the point, the book is chock-full of solid, studied examples illustrating both best practices and pitfalls to avoid. In the 21st century, business must shift from push to pull to get the best out of their employees and to entice their customers.
This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book.
Far and away the best book on the subject, with the most examples and the best intellectual grasp of the topics.
In For the Win, Kevin Werbach and Dan Hunter have written an entertaining and immensely practical guide to this rich managerial opportunity. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. In For The Win, Werbach and Hunter eloquently and practically explain how to apply one of the most important shifts in our cognitive models. For the Win is the perfect title, because businesses that understand these techniques will be the standout winners in their markets.
Do yourself a favor and read this deep yet practical guide before your competitors do. Should be required reading for anyone pursing a modern undertaking utilizing these concepts. With eyes wide open to both the promise and the risks inherent in yoking business practices to the power of play, Hunter and Werbach may have singlehandedly saved gamification from collapsing under the weight of its own hype.
Weitere Tipps und Vorlagen finden
(Re)Defining Gamification: A Process Approach
For the Win
'For the Win': How Gamification Can Transform Your Business